Frédéric Lafarge and his wife Chantal established Domaine Lafarge Vial in the spring of 2014. They managed to secure several parcels of vines within Fleurie and one small adjoining parcel of Chiroubles, with buildings within the lieu-dit Bel-Air, in the commune of Fleurie. In the course of 2014, Frédéric and Chantal Lafarge were able to make an immediate impact. All of the vineyards are trained in the traditional gobelet method and planted on degraded granite. The Lafarges have practiced biodynamics from the outset, mirroring their approach in Volnay, and working towards biodynamic certification in Fleurie.
Along with the Côte Chalonnaise and the Jura, Beaujolais has benefitted from increasing instances of established Burgundian producers buying land and focusing on the local rather than the regional. In the same way that the Labruyères stress that they make Moulin-à-Vent rather than Beaujolais, for the Lafarges, Fleurie and Chiroubles are very much centre-stage